Trendjacking: How Brands Use Internet Culture To Connect With Audiences
With every passing day, brands are acting more like people so they can be relevant to their audience and widen their reach. With everyone being on the internet, it has become easier to reach the correct audience and showcase whatever they are offering to the customers.
One way that you can be more relevant to your audience is by trendjacking.
But what is trendjacking?
A strategy used by all big and small companies, across all industries, on social media platforms. Companies make use of any new trending hashtag, event, meme, or topic as a means of creating awareness about their brand to new audiences or connecting with their current audience.
Of course, it is illogical for every brand to jump on every internet trend so there are some things to keep in mind before you start using this strategy in your favour. Let us discuss some benefits of trendjacking and 5 tips on how to do it right.
What are the benefits of trendjacking as a brand?
- Get noticed
If you do it the right way, trendjacking can and absolutely will help you in bringing your brand to everyone’s notice. You might even reach people who were not aware of your brand previously and only came across that one piece of content because it was relevant to them.
- Adds a human touch
When you only talk about the products and services that you have to offer, people tend to forget that humans are working behind the brand. By trendjacking and posting content that the audience finds relevant, even if it is not completely related to your brand, you are showing the human side of your brand.
- Increases conversion
By reaching a new audience and increasing engagement, you will eventually gain more followers on your brand’s social media account. If you keep posting relevant content, these followers will stay and will start to realize your brand’s value, eventually turning into paying customers.
How can a brand do trendjacking?
Keeping an eye out on all the trending topics, the latest news recently launched movies or shows, etc are ways you can identify the best trends that you can use to your advantage.
- Act quick
If a hashtag is trending on Twitter today, then it will most likely become obsolete within the next 12-24 hours. If you see a reel format starting to gain traction on Instagram, then posting your reel on the same day or by the next day will help you ride the wave of that trend more easily.
That’s the thing about internet culture, trends come and go every day. If you feel that you can take a few days to think about it and then create some posts, then it would be too late for your brand.
- Understand first
While acting quickly is important, it is necessary to understand the trend before acting on it. If you don’t get the joke, don’t know the news behind the hashtag, or are unsure about the trend, then this just won’t work in your favour.
To counter this, the best way to trendjacking is to only follow a trend if you are sure you get the direction of the trend and you are not chartering through unknown territory.
- Don’t hard-sell
If the shoe fits, wear it. If you can connect your product with the trend, that’s great, but you shouldn’t use the hard-sell approach while trendjacking. The main purpose of trendjacking is to ensure a wider reach and higher engagement on the post rather than selling your product.
- Don’t force it on all platforms
If audio is trending on Instagram reels, that doesn’t mean that it will also perform well on Twitter. Sometimes, the news or event might be big enough that you can reuse the same content in different formats on all social media platforms but that won’t be the case always.
Is trendjacking worth it?
Of course, trendjacking is worth it (but only if you know how to do it correctly!)
When done well, using trends to your advantage can drive a lot of audience to your page, increase your brand’s awareness and generate leads as well.
However, you don’t need to worry about any of this as long as you have someone who knows how to do it right. Craywingz is an advertising agency based in Ahmedabad. It has been reshaping brands such as Stellar Skoda, Shivalik Group, United Farmers Creamery, Adani Skill Development & Puffizza with its creativity and brilliant strategies & creating exemplary reel content for Swiggy, Flipkart & much more. If you are on the lookout for someone who can manage your brand’s marketing while also implementing trendjacking strategies, then Craywingz can help you out.