From Tshirts to shampoo: The journey of Mukul Chawla - a formulator and a D2C brand enthusiast.
Mukul a young 25 year old bcom(H) graduate from Delhi University.Started selling Tshirts at a tender age of 18.He believes taking pocket money is a sin,thus started his own company with his friend .Along the way he even used to sell furniture to leading coworking spaces and find his way out and interact with leading startups and learn from them .Later as per god’s will he joined his family bussiness Avs Herbals Pvt Ltd an Ayurvedic medicine manufacturing company who was just on papers but became successful after mukul joined it.
From a shift to medicines to skincare products
And an annual revenue of 60 lacs to whopping annual turnover 12 Cr within 3 years mukul made his mark in the D2C industry.
A traveller himself, Mukul Chawla knows the perils and perks that befalls the free-spirited.
Therefore, his dream is to make a traveller’s experience an unforgettable one for all the right reasons.
Ensuring that every traveller has a boatload of sweet-smelling memories, he planned to craft unique fragrances/concepts of hotels inspired from all around India.
That’s why all formulations and design are done keeping the guest experience in mind.
Now his own company Votive Motive has a
Become a renowned house of brands
Brands such as
Khadi roots,Mystique botanix and clayherbs have made mark in the industry.
Oyo rooms,radisson group of hotels,Apollo hospitals are some of the many successful collaborations.
He aims to bring the disruption and innovation at a same pace.
He envisions india a superpower in manufacturing and his company to manufacture the best quality skincare products with respect to nature and sustainability.
Thus for Hotels also they have launched zero plastic guest room Amenities to keep the hotels plastic free.
Mukul being a responsible millennial believes all brands should be customer centric.Also focus on the ingredients of the product that goes inside and to promote women empowerment all packaging of soaps,shampoo,hair oils is done duly handcrafted by women.
Website link:- Votivemotive.com
Social media handle:- https://www.instagram.com/khadiroots/